What is COMtecnica Conference

The COMtecnica Conference is the two-day event organized by COMtecnica SRL for COM&TEC Associazione Italiana per la Comunicazione Tecnica in collaboration with tekom Europe, the European organisation for Technical Communication, on everything that can support the world of SMEs and Industry in the areas of Communication, Technical Documentation and Intelligent Information.

29 May 2024

Zanhotel Europa, Bologna

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30 May 2024

Zanhotel Europa, Bologna

See on the map
University patronage

What to expect

At the COMtecnica Conference national and international speakers will present methods, tools and procedures to show any organisation, companies, professionals and trainers in the field of Technical Communication and Documentation how to address the challenges and demands from the market.
At COMtecnica Conference the latest news and trends in the sector.

The best solutions and news on the following topics:

  • Innovative Product Communication
  • Legal Requirements and Reference Regulations
  • Usability and Accessibility of Information
  • UX, AI, AR, VR
  • Mobile Documentation
  • Visual Communication
  • Controlled and Simplified Writing
  • Terminology
  • Translation and Localisation
  • Software Documentation
  • Education and Training
  • Business opportunities and new employment opportunities
  • Any other topic that may be relevant to the sector

Why participate

COMtecnica Conference is the two-day event designed and conceived to respond to various requirements and needs in the field of Communication and Technical Documentation, considered one of the most important processes of any production enterprise today.

COMtecnica Conference is the opportunity for professionals, technical communicators, experts in the different fields and companies to be informed, trained and updated on the latest trends, methods, tools and solutions in TC.

COMtecnica Conference is ideal to share best practices and to expand your network.

Reference target

COMtecnica Conference is aimed at Technical Communicators, Technical Writers, Companies, Organisations and Participants in the various sectors of activity, from Translators, Terminologists, Graphic Designers, Regulatory and Security Experts, UX Specialists, Software and Technology Providers, to Manufacturers in the various fields, Standardisation Bodies, Certifying Technicians, Academia and Technical and Specialised Training Representatives.

Program 2024

Registrations
Registrations

8:45 ÷ 9:15


Welcome and Opening Works
Welcome and Opening Works

9:15 - 9:30

Tiziana Sicilia – COM&TEC / tekom Europe


Known and lesser-known Artificial Intelligence: risks and opportunities
Known and lesser-known Artificial Intelligence: risks and opportunities

Stefano Ferilli – UNIBA / AIIA Associazione Italiana per l’Intelligenza Artificiale

Artificial Intelligence, AI, is experiencing a period of great success and debate, a consequence of the fact that recent techniques have helped break through the barrier that previously separated research laboratories from ordinary citizens.

This has become a source of excitement for some and concern for others.

Like all very powerful tools, AI can justifiably give rise to both attitudes. It is up to us to use it with balance and without becoming its succubi.

To do this, we need to understand it, so that we can weigh its pros and cons, risks and opportunities, and then use it responsibly and profitably.

With this in mind, it is good to be aware of the existence of lesser-known branches of AI, as they are different from those that are dominant today, but which can contribute to the solution of this dilemma: putting man at the center and making AI a valuable tool at humans’ service, in a way that allows to avoid risks and expand any potential in unprecedented ways.


For a terminology with economic and social impact: dynamics, training, projects
For a terminology with economic and social impact: dynamics, training, projects

Claudio Grimaldi – Ass.I.Term Associazione Italiana per la Terminologia / UNIPARTHENOPE

The management of terminology data, now increasingly participatory, particularly benefits from a renewed and reinvigorated dialogue among various actors, all of whom play a key role in the proper management of terminology in the different specialty fields.

Referring to the recent theoretical developments in the field of terminology and terminography at the national and international level, this presentation emphasizes the increasingly close link between university institutions, companies/businesses, the local areas and the citizenry, both in the field of terminology training and in the implementation of research projects.

During the presentation, reference will be made to the latest published standards to focus on:

  • Concrete case studies
  • Collaborations with companies involved in projects of particular relevance in terms of goals, objectives and results achieved
  • New future opportunities for interested companies.

Coffee break
Coffee break

11:00 ÷ 11:30

Sponsor Time


Whorkshop: Translation Services in the Age of AI
Whorkshop: Translation Services in the Age of AI

Azadeh Eshaghi – Azadeh Eshaghi Consulting

In this 90-minute workshop, we will explore the evolving landscape of translation services in the AI era.

We’ll look at the impact of AI on translation, the importance of human intelligence, and the factors that influence pricing models.

Through a workshop, group activities, and discussion, we’ll discover how technology can improve efficiency and cost-effectiveness while maintaining quality.

What are the risks and opportunities?

We’ll emphasize particlarly the transparent communication and pricing for the best customer satisfaction.

A break-out session will allow for a deeper exploration of specific topics, and the final part of this workshop will encourage further dialogue.

Join us to expand your understanding of translation services and engage in collaborative problem solving.


Lunch Break
Lunch Break

13:00 ÷ 14:00

Sponsor Time


Nudging! What Technical Communication can learn from behavioural economics
Nudging! What Technical Communication can learn from behavioural economics

Marco Jänicke – BRAVECROC

Technical Communication wants to inform users about the correct and safe use of products.

Does it do this in a manner that is factual and largely legally compliant, but is it always successful?

With nudging, we can tease out the last percentages from the behavioral economics of our users and perhaps provide the key impulse for optimal handling of the product or software described.

People do not make decisions as rationally as they believe themselves to be.

Nobody can escape biases and heuristics.

According to the “nudge for good” principle of the economists Thaler and Sunstein, we can also encourage users to make good decisions in technical communication.

By joining this presentation participants will learn whether and how nudging, the small behavioural economic nudges that can be used in technical communication.


Cybersecurity applied to machines and plants according to the Machinery Regulation (EU) 2023/1230 and NIS 2
Cybersecurity applied to machines and plants according to the Machinery Regulation (EU) 2023/1230 and NIS 2

Giulio Bertagnin– AC&E
SPONSOR

How to connect safely, existing protocols, international reference standards for proper risk analysis.

The advent of Industry 4.0, also referred to as Transition 5.0, is increasingly leading to the need to network all machines and plants, most often without precise directives and technical protocols and often in an ‘unprotected’ manner.

The risks in this case are enormous: defending machines from hacker attacks is not only about avoiding access and improper acquisition of production data, but also about avoiding interference with the safety part of machinery, implications for product quality, and even access to the entire company information network.

This presentation aims to define the new requirements for Cyber Security and how they impact on new and existing machines and plants:

  1. Identifying the main Cyber threats
  2. Validating a proper risk analysis procedure
  3. Defining the appropriate levels and configurations of Protection Level, Security Level Target and Maturity Level according to the latest international standards.

In this presentation we will cover Cyber Security focusing on the following:

  • Cyber Security in and according to Machinery Regulation 2023/1230
  • Cyber Security in NIS 2, how it impacts on machine manufacturers
  • Cyber Security in the North American market with NEC2023 and NFPA 79
  • Safety and Security? Synonyms or Complementary?
  • Some cases of Cyber Attack, ransomware and data theft
  • Cyber Security and GDPR
  • The analysis of cyber risks according to IEC 62443-3-2
  • Cyber Security certification for machines and installations
  • Impacts on technical documentation.

Q&A Panel with Coffee break and Networking
Q&A Panel with Coffee break and Networking

15:30 - 16:30

Sponsor Time


Technical Communication and Social Media: a Possible Marriage?
Technical Communication and Social Media: a Possible Marriage?

Leonardo Bellini – LinkedIn For Business

In this time slot we will talk about how to tackle the challenge of technical communication in social without boring but creating attention, generating empathy, and providing value.

We will also talk about how to prepare and develop your AMO (Audience, Message, Objective) according to the selected social network.

And finally, we will find out how to get Chat GPT & Co. to help with your social content strategy.


Final Deabate and Closing Works
Final Deabate and Closing Works

17:45 ÷ 18:30

Sponsor Time

In this time slot we will talk about how to tackle the challenge of technical communication in social without boring but creating attention, generating empathy, and providing value.

We will also talk about how to prepare and develop your AMO (Audience, Message, Objective) according to the selected social network.

And finally, we will find out how to get Chat GPT & Co. to help with your social content strategy.


Networking Dinner
Networking Dinner

20:30

Sponsor Time


Opening works
Opening works

9:00 ÷ 9:30

Tiziana Sicilia – COM&TEC / tekom Europe


Workshop: Build resilient leadership teams: 12 proven principles from 21 years of coaching
Workshop: Build resilient leadership teams: 12 proven principles from 21 years of coaching

Mathias Maul – MAULCO

Successful leadership teams are built of people whose skills and personalities complement each other.

What really makes or breaks a team, however, are interpersonal and human skills.

Teams lacking communication skills cannot lead people to innovate and adapt to market shifts.

Unresolved conflicts and a lack of empathy create conflict and make people run for the competition.

Untrustworthy leadership styles increase employee turnover and decrease client satisfaction.

With over 20 years of experience in leadership coaching and psychotherapy, Mathias shares some proven principles and significant actionable steps to elevate communication, increases resiliency and resolve conflicts.

These principles work regardless of the nationality, culture, or age of the team members. Participants will learn tools that can immediately put to use in the daily management practice, and discuss personal cases in the Q&A part of the workshop.

This workshop is open to all, and is ideal for all professionals, managers at any level.


Coffee break
Coffee break

11:00 ÷ 11:30

Sponsor Time


The European Commission for Technical Communication: update and discussion
The European Commission for Technical Communication: update and discussion

Peter Broertjes – European Commission

Peter Broertjes, Policy Officer responsible for the Machinery Sector of the European Commission, referring to the regulations that involve our sector and which closely concern all professionals in Technical Communication, will present a general overview with a particular focus on the aspects of greatest interest.

Peter Broertjes will update us on the latest developments of the works by the Machinery Expert Group.

Among the points we will cover are the GO to the instructions in digital format and the application of AI.

This training and update time slot includes a Q&A Panel with all participants to share expectations, doubts and proposals for possible implementations and/or modifications, and for an important comparison between the European Commission and the Communication and Technical Documentation sector.


Technical Communication in the New Regulations and with Artificial Intelligence
Technical Communication in the New Regulations and with Artificial Intelligence

Francesco Piccaglia De Eccher – Studio Legale Piccaglia

Regulatory developments and the integration of artificial intelligence are redefining technical communication, transforming it into a dynamic and efficient process.

In this speech, we’ll deal with the crucial role of new regulations and AI in the context of contemporary technical communication, highlighting the challenges for technical communicators, potential responsibilities and legal precautions to be considered and put in place.


Lunch Break
Lunch Break

13:15 ÷ 14:15

Sponsor Time


All Systems Set for AI!
All Systems Set for AI!

Alice Cipressi – YellowHub

SPONSOR

During this presentation, Alice Cipressi will provide an overview of the latest applications of Artificial Intelligence in the management of linguistic assets to support technical content creation and translation processes.

Participants will be able to see for themselves how next-generation tools are already embracing this innovation by integrating it into the process, offering an innovative yet time-, quality- and cost-efficient approach.

Let’s find out together how we can prepare for and embrace this ‘revolution’ to generate an unparalleled workflow in the relationship between man and machine.

Our motto is ‘data is king’!


"Integral" service and digital development

Pierluca Pardini – STAR7

SPONSOR

The transmission of product knowledge spans various types of publication, media, and usage tools in the constant pursuit of quality, effectiveness, and usability.

The “Integral7” approach pools source information and team expertise to streamline processes and create a comprehensive 360-degree product experience.

The possibilities offered by new digital technologies and generative artificial intelligence engines are vast, but they must be able to leverage the cross-disciplinary knowledge of experts and reliably automate the interconnection of information to allow humans to focus on quality rather than operations.


Coffee break
Coffee break

15:45 ÷ 16:30

Sponsor Time


Insight Engines and ITS in its Cognitive Chatbot
Insight Engines and ITS in its Cognitive Chatbot

Tiziana Sicilia – COM&TEC / tekom Europe and Federico Cussigh – R-Tree Technologies

At COMtecnica Conference 2024 COM&TEC launches and presents ITSy for the first time.

ITSy is the AI-based solution to support technical communicators, writers and translators in developing and delivering simplified, clear, efficient and optimized technical communication and translation projects.

ITSy is designed by COM&TEC and COMtecnica and technically developed by R-Tree Technologies to meet the current needs and requirements of the sector of technical communication, documentation and intelligent information.

ITSy is the innovative solution that includes:

  • The technical approach to simplification, optimization and standardization
  • The rules of the Italian Controlled Natural and Simplified Language ITS Italiano Tecnico Semplificato
  • Multiple AI-based autonomous agents
  • Access to a dedicated, centralized and cloud-based Insight Engine (Enterprise Search Engine) to carry on searches in the knowledge base of any organization dynamically.

ITSy is the AI and ITS-based cognitive chatbot for any content search processing and/or technical and linguistic improvement.

Technical communicators, writers and translators can use ITSy to revise and rewrite their technical communication contents to be more readable, accessible, comprehensible, safe, optimized and translatable in compliance with the legal and regulatory requirements of the efficient and safe technical communication today.


Final Deabate and Closing Works
Final Deabate and Closing Works

17:45 ÷ 18:30

Sponsor Time


The program is being finalized.
The presentations are in Italian and English.
Simultaneous translation service is available.

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